Gatorade's Fascinating History
Unless you haven't watched TV or read a magazine in decades, you've probably heard of Gatorade, because it was formulated over 40 years ago. But do you know how it got the name Gatorade? If you do, you probably also know how it was invented: In the mid-1960s, Ray Graves, University of Florida Gators football team coach, was frustrated with how his players performed during Florida's hot summers. So he asked the team's doctor for assistance. The doctor, a team of researchers and Graves collaborated, and the end result was a beneficial concoction that included water, sodium, sugar, potassium, phosphate and lemon juice, which was designed to replenish electrolytes lost through sweat. The resulting product was then named “Gatorade” to honor the UF Gators.
In the United States, Gatorade drink mix is now the recognized sports drink of the NFL, the NBA, Major League Baseball, the Women's National Basketball Association, the National Hockey League, the U.S. Soccer Federation, Major League Soccer, the Association of Volleyball Professionals and many other pro and college organizations. In the National Football League, Gatorade is used for the famous “Gatorade shower,” during which the head coach of the winning team is doused with the contents of a large cooler of Gatorade by his team. This tradition began when Jim Burt and Harry Carson of the NY Giants poured Gatorade on head coach Bill Parcells during the 1985 football season. The tradition gained in popularity and now all head coaches get the shower after winning a game.
This popularity has led to discount Gatorade becoming available, so sports teams can have large quantities and not have to pay full price. Most individual sports enthusiasts don't buy Gatorade powder like that, but there are a surprising number of smaller sports teams and organizations that do. They buy it in bulk, just like the larger teams, which is a real help to nonprofit organizations, Little League teams, municipalities that run marathons, and other smaller but just as important groups. Interestingly, United States military forces also purchases it in bulk. It's good to know that the soldiers who defend us are being well cared for by the government, and that they aren't going thirsty!

Posted March 12, 2010
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